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J. Michael McGinnis, MD, MPP

Arch Pediatr Adolesc Med. 2010;164(9):878-879. doi:10.1001/archpediatrics.2010.152

	Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings.

Marketing works. This was a basic finding of the 2006 report of the Institute of Medicine's Committee on Food Marketing to Children and Youth. That report, Food Marketing to Children and Youth: Threat or Opportunity?¹ presented a comprehensive and rigorous assessment of all qualified scientific studies published on the relationship between food and beverage marketing patterns and practices and the dietary attitudes, beliefs, practices, and nutrition-related status of children and youth. The committee concluded that the evidence supported a causal relationship between television advertising targeted to children and teenagers and their food preferences, short-term food consumption, and—for children—longer-term dietary patterns.

With respect to marketing's direct and causal association with overweight and obesity, the Institute of Medicine committee determined that the studies that were assessed were not long enough to offer a formal finding one way or the other. But the behavioral findings sounded an important . . . [Full Text of this Article]

AUTHOR INFORMATION

Institute of Medicine, The National Academies, Washington, DC

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