• Online Features  This Article  • Full text  • PDF  • Reply to article  • Send to a friend  • Save in My Folder  • Save to citation manager  • Permissions  Citing Articles  • Citation map  • Citing articles on HighWire  • Citing articles on Web of Science (30)  • Contact me when this article is cited  Related Content  • Similar articles in this journal  Topic Collections  • Pediatrics  • Pediatrics, Other  • Humanities  • Medicine and the Media  • Alert me on articles by topic  Social Bookmarking   What's this?

Cross-sectional and Prospective Analyses

Lisa J. Chamberlain, MD, MPH; Yun Wang, MS; Thomas N. Robinson, MD, MPH

Arch Pediatr Adolesc Med. 2006;160:363-368.

Objective  To examine children's screen media exposure and requests for advertised toys and food/drinks.

Design  Prospective cohort study.

Setting  Twelve elementary schools in northern California.

Participants  Eight hundred twenty-seven third grade children participated at baseline; 386 students in 6 schools were followed up for 20 months.

Intervention  None.

Main Outcome Measures  Child self-reported requests for advertised toys and foods/drinks.

Results  At baseline, children's screen media time was significantly associated with concurrent requests for advertised toys (Spearman r = 0.15 [TV viewing] and r = 0.20 [total screen time]; both P<.001) and foods/drinks (Spearman r = 0.16 [TV viewing] and r = 0.18 [total screen time]; both P<.001). In prospective analysis, children's screen media time at baseline was significantly associated with their mean number of toy requests 7 to 20 months later (Spearman r = 0.21 [TV viewing] and r = 0.24 [total screen time]; both P<.001) and foods/drinks requests (Spearman r = 0.14 [TV viewing] and r = 0.16 [total screen time]; both P<.01). After adjusting for baseline requests and sociodemographic variables, the relationship between screen media exposure and future requests for advertised foods/drinks remained significant for total TV viewing and total screen media exposure. The relationship with future requests for toys remained significant for total screen media exposure.

Conclusions  Screen media exposure is a prospective risk factor for children's requests for advertised products. Future experimental studies on children's health- and consumer-related outcomes are warranted.

Author Affiliations: Division of General Pediatrics, Department of Pediatrics (Drs Chamberlain and Robinson) and Stanford Prevention Research Center, Department of Medicine (Ms Wang and Dr Robinson), Stanford University School of Medicine, Palo Alto, Calif.

CiteULike    Connotea    Delicious    Digg    Facebook    Reddit    Technorati    Twitter     What's this?

THIS ARTICLE HAS BEEN CITED BY OTHER ARTICLES

Government Can Regulate Food Advertising To Children Because Cognitive Research Shows That It Is Inherently Misleading
Graff et al.
Health Aff (Millwood) 2012;31:392-398.
ABSTRACT | FULL TEXT  

Children, Adolescents, Obesity, and the Media
Council on Communications and Media
Pediatrics 2011;128:201-208.
ABSTRACT | FULL TEXT  

Prospective Associations Between Early Childhood Television Exposure and Academic, Psychosocial, and Physical Well-being by Middle Childhood
Pagani et al.
Arch Pediatr Adolesc Med 2010;164:425-431.
ABSTRACT | FULL TEXT  

A content analysis of British food advertisements aimed at children and adults
Sixsmith and Furnham
HEALTH PROMOT INT 2010;25:24-32.
ABSTRACT | FULL TEXT  

Household Routines and Obesity in US Preschool-Aged Children
Anderson and Whitaker
Pediatrics 2010;125:420-428.
ABSTRACT | FULL TEXT  

Exploring the Impact of Media on Children: The Challenges That Remain
Jordan
Arch Pediatr Adolesc Med 2006;160:446-448.
FULL TEXT