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Dale Kunkel, PhD

Arch Pediatr Adolesc Med. 2007;161(5):515-516.

	Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings.

At an arm’s-length level, the research presented by Slater et al¹ is yet another addition to the countless collection of studies that consistently document the unremarkable finding that advertising works as intended. On closer scrutiny, the evidence that this new study provides about the impact of retail point-of-sale marketing techniques on youth smoking uptake is informative and insightful for understanding the environmental factors that promote tobacco use. These data provide clear lessons for how best to proceed with policies that would most effectively reduce youth smoking.

Before considering the detailed findings from the present study, let us briefly review some broader context. Because of the health scourge posed by cigarette smoking, the US Congress banned all advertising for tobacco products on radio and television in 1969.^2-3 While tobacco remained a legal product for adults, children's exposure to television commercials that depicted smoking as an attractive lifestyle was . . . [Full Text of this Article]

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RELATED ARTICLE

The Impact of Retail Cigarette Marketing Practices on Youth Smoking Uptake
Sandy J. Slater, Frank J. Chaloupka, Melanie Wakefield, Lloyd D. Johnston, and Patrick M. O’Malley
Arch Pediatr Adolesc Med. 2007;161(5):440-445.
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