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Limitations of Study on Alcohol Advertising Effects on Youth Drinking
Arch Pediatr Adolesc Med. 2006;160:857-858.
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| Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings. |
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The Snyder et al study1 examines drinking by youth and young adults, segments of special interest in alcohol advertising research. However, the study has serious limitations in planning and execution.
- The study often refers to a "youth sample" but 50% were 21 years and older. Although the study is called "longitudinal," two thirds of the sample were not followed up through the 4 interview periods.
- Although the study is correlational and cannot show causality, alcohol advertising is assumed to be the cause of drinking. The analyses are limited to demographic and advertising variables, but variables that best explain youth alcohol consumption (eg, peer drinking, parents drinking, and religion) are left out.
- The study claims that more advertising leads to more drinking. However, Table 2 in the Snyder et al study1 shows that those who saw the most advertising actually decreased their drinking.
- There is no reference to experimental, economic, and . . . [Full Text of this Article]
AUTHOR INFORMATION
Reginald Smart, PhD
RELATED ARTICLES
Limitations of Study on Alcohol Advertising Effects on Youth Drinking—Reply
Leslie B. Snyder and Michael Slater
Arch Pediatr Adolesc Med. 2006;160(8):858.
EXTRACT
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Effects of Alcohol Advertising Exposure on Drinking Among Youth
Leslie B. Snyder, Frances Fleming Milici, Michael Slater, Helen Sun, and Yuliya Strizhakova
Arch Pediatr Adolesc Med. 2006;160(1):18-24.
ABSTRACT
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