• Online Features  This Article  • Full text  • PDF  • Reply to article  • Send to a friend  • Save in My Folder  • Save to citation manager  • Permissions  Citing Articles  • Citation map  • Citing articles on HighWire  • Citing articles on Web of Science (1)  • Contact me when this article is cited  Related Content  • Related article  • Similar articles in this journal  Topic Collections  • Patient-Physician Relationship/ Care  • Patient Education/ Health Literacy  • Pediatrics  • Adolescent Medicine  • Humanities  • Medicine and the Media  • Alert me on articles by topic  Social Bookmarking   What's this?

Arch Pediatr Adolesc Med. 2005;159:685-687.

	Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings.

The study by Emery et al¹ in this issue of ARCHIVES provides new insights about state-sponsored antitobacco media advertising (counteradvertising). In a carefully designed and comprehensive study, they generally found strong associations between population level exposure to state-sponsored tobacco counteradvertising and adolescent beliefs about smoking and current smoking status. These associations were found despite what were, in most instances, low levels of exposure to state-sponsored counteradvertising and much higher levels of exposure to tobacco industry–sponsored "antitobacco" ads that, not surprisingly, have been found to be ineffective.² This study adds to a large body of literature on the critical role that counteradvertising plays in tobacco prevention,^3-5 supporting the findings of many others, including the United States Community Preventive Services Task Force, that mass media counteradvertising campaigns are effective in preventing tobacco use initiation.³

The Emery et al study has several major strengths, and some weaknesses, that must be noted. The . . . [Full Text of this Article]

AUTHOR INFORMATION

David E. Nelson, MD, MPH

CiteULike    Connotea    Delicious    Digg    Facebook    Reddit    Technorati    Twitter     What's this?

RELATED ARTICLE

Televised State-Sponsored Antitobacco Advertising and Youth Smoking Beliefs and Behavior in the United States, 1999-2000
Sherry Emery, Melanie A. Wakefield, Yvonne Terry-McElrath, Henry Saffer, Glen Szczypka, Patrick M. O’Malley, Lloyd D. Johnston, Frank J. Chaloupka, and Brian Flay
Arch Pediatr Adolesc Med. 2005;159(7):639-645.
ABSTRACT | FULL TEXT  

THIS ARTICLE HAS BEEN CITED BY OTHER ARTICLES

Children, Adolescents, Substance Abuse, and the Media
Strasburger and The Council on Communications and Media
Pediatrics 2010;126:791-799.
ABSTRACT | FULL TEXT  

From partying to parenthood: young women's perceptions of cigarette smoking across life transitions
McDermott et al.
Health Educ Res 2006;21:428-439.
ABSTRACT | FULL TEXT