You are seeing this message because your Web browser does not support basic Web standards. Find out more about why this message is appearing and what you can do to make your experience on this site better.


Advertisement

ABOUT ARCHIVES
Advanced Search

Welcome   | My Account | E-mail Alerts | RSS | Access Rights | Sign In


  Vol. 149 No. 6, June 1995 TABLE OF CONTENTS
  Online Only
 •  Online First Table of
Contents
  Articles
 •Online Features
 This Article
 •References
 •Full text PDF
 • Reply to article
 •Send to a friend
 • Save in My Folder
 •Save to citation manager
 •Permissions
 Citing Articles
 •Citation map
 •Citing articles on HighWire
 •Citing articles on Web of Science (88)
 •Contact me when this article is cited
 Related Content
 •Similar articles in this journal
 Social Bookmarking
  Add to CiteULike Add to Connotea Add to Delicious Add to Digg Add to Facebook Add to Reddit Add to Technorati Add to Twitter What's this?

Advertised Foods on Children's Television

Howard L. Taras, MD; Miriam Gage, MD

Arch Pediatr Adolesc Med. 1995;149(6):649-652.


Abstract



Objective
To assess the quantity and nutritional value of foods advertised on children's television following new regulations and an expanded number of networks.

Research Design
Children's television hours were surveyed (with use of a method modeled on previously published studies, for purposes of comparison).

Setting
Seven local network affiliates; all but one are broadcast nationally.

Results
Children viewed an average of 21.3 commercials per hour, each lasting an average of 28.6 seconds. Food advertisements accounted for 47.8% of these commercials. Ninety-one percent of advertised foods are high in fat, sugar, and/or salt. Compared with data collected before new regulations and networks, children now watch more numerous but shorter commercials. Cereals and sweet snacks are advertised proportionately less. Processed foods, canned and prepared foods, and dairy products are more frequently advertised. The proportion of foods high in fat, salt, and sugar has not changed.

Conclusions
Commercials advertising unhealthy foods account for a large portion of children's televised viewing time. Current regulations and the incursion of cable networks into the children's television market have not meaningfully impacted the nature or number of food advertisements.

(Arch Pediatr Adolesc Med. 1995;149:649-652)



Author Affiliations



From the Department of Pediatrics, University of California, San Diego, La Jolla, Calif (Dr Taras); and Department of Medicine/Family Practice Residency Program, Community Hospital, Santa Rosa, Calif (Dr Gage).



Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Delicious Delicious   Add to Digg Digg   Add to Facebook Facebook   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter     What's this?

THIS ARTICLE HAS BEEN CITED BY OTHER ARTICLES

Distorted food pyramid in kids programmes: A content analysis of television advertising watched in Switzerland
Keller and Schulz
Eur J Public Health 2011;21:300-305.
ABSTRACT | FULL TEXT  

Trends in Exposure to Television Food Advertisements Among Children and Adolescents in the United States
Powell et al.
Arch Pediatr Adolesc Med 2010;164:794-802.
ABSTRACT | FULL TEXT  

Prevalence of Food and Beverage Brands in Movies: 1996-2005
Sutherland et al.
Pediatrics 2010;125:468-474.
ABSTRACT | FULL TEXT  

Television food advertising directed towards Bulgarian children
Galcheva et al.
Arch. Dis. Child. 2008;93:857-861.
ABSTRACT | FULL TEXT  

Recommendations for Treatment of Child and Adolescent Overweight and Obesity
Spear et al.
Pediatrics 2007;120:S254-S288.
ABSTRACT | FULL TEXT  

Nutritional Content of Television Food Advertisements Seen by Children and Adolescents in the United States
Powell et al.
Pediatrics 2007;120:576-583.
ABSTRACT | FULL TEXT  

Exposure to Food Advertising on Television Among US Children
Powell et al.
Arch Pediatr Adolesc Med 2007;161:553-560.
ABSTRACT | FULL TEXT  

Australian parents' views on their 5-6-year-old children's food choices
Campbell et al.
HEALTH PROMOT INT 2007;22:11-18.
ABSTRACT | FULL TEXT  

Children, Adolescents, and Advertising
Committee on Communications
Pediatrics 2006;118:2563-2569.
ABSTRACT | FULL TEXT  

Food-Related Advertising on Preschool Television: Building Brand Recognition in Young Viewers
Connor
Pediatrics 2006;118:1478-1485.
ABSTRACT | FULL TEXT  

A Content Analysis of Health and Physical Activity Messages Marketed to African American Children During After-School Television Programming
Outley and Taddese
Arch Pediatr Adolesc Med 2006;160:432-435.
ABSTRACT | FULL TEXT  

Children's food consumption during television viewing
Matheson et al.
Am J Clin Nutr 2004;79:1088-1094.
ABSTRACT | FULL TEXT  

Promoting healthy weight--the new environmental frontier
Catford
HEALTH PROMOT INT 2003;18:1-4.
FULL TEXT  

A Practical Model for Preventing Type 2 Diabetes in Minority Youth
Burnet et al.
The Diabetes Educator 2002;28:779-795.
ABSTRACT  

The Challenge of Preventing and Treating Obesity in Low-Income, Preschool Children: Perceptions of WIC Health Care Professionals
Chamberlin et al.
Arch Pediatr Adolesc Med 2002;156:662-668.
ABSTRACT | FULL TEXT  

Reducing Obesity via a School-Based Interdisciplinary Intervention Among Youth: Planet Health
Gortmaker et al.
Arch Pediatr Adolesc Med 1999;153:409-418.
ABSTRACT | FULL TEXT  





HOME | CURRENT ISSUE | PAST ISSUES | TOPIC COLLECTIONS | CME | PHYSICIAN JOBS | SUBMIT | SUBSCRIBE | HELP
CONDITIONS OF USE | PRIVACY POLICY | CONTACT US | SITE MAP
 
© 1995 American Medical Association. All Rights Reserved.