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  Vol. 144 No. 6, June 1990 TABLE OF CONTENTS
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The Seattle Children's Bicycle Helmet Campaign

Abraham B. Bergman, MD; Frederick P. Rivara, MD, MPH; Deborah D. Richards; Lisa W. Rogers

Am J Dis Child. 1990;144(6):727-731.


Abstract



• Though bicycle head trauma is a significant cause of mortality and morbidity, much of which can be mitigated by wearing protective helmets, in 1986, few schoolchildren in the area of Seattle, Wash, were observed to wear helmets. We describe the mechanics of a multifaceted campaign undertaken to alter this situation, involving a coalition of health, bicycle, and helmet industry organizations. These were the major objectives: (1) to convince parents that riding bicycles without helmets is hazardous, (2) to lower the price of helmets to more affordable levels, and (3) to overcome the reluctance of children to wear helmets. The campaign was successful; the sales of one brand of a youth helmet in the Seattle area rose from 1500 to 22 000 over a 3-year period, and the observed helmet usage rate among school-age children increased from 5% to 16% compared with a rise of only 1% to 3% in a control community, Portland, Ore.

(AJDC. 1990;144:727-731)



Author Affiliations



From the Harborview Injury Prevention and Research Center (Drs Bergman and Rivara and Mss Richards and Rogers) and the Departments of Pediatrics (Drs Bergman and Rivara), Health Services (Dr Bergman), and Epidemiology (Dr Rivara), University of Washington, Seattle.


Footnotes



Accepted for publication September 29, 1989.

Reprint requests to Department of Pediatrics (ZA 53), Harborview Medical Center, 325 Ninth Ave, Seattle, WA 98104 (Dr Bergman).



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