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Gilbert A. Martinez; Alan S. Ryan, PhD

Am J Dis Child. 1989;143(8):924-928.

Abstract
• This study presents an overview of the demography of office-based pediatricians, trends in the patient population, and the growth of the pediatricians' market share of children seeking primary medical care. The following four factors bear directly on the present and future status of the office-based pediatric practice: (1) size of the office-based pediatrician population, (2) size of the pediatric patient population, (3) the frequency of patient visits, and (4) the pediatric market share. Results indicate that the pediatricians' market share of young children has continued to grow. However, the pediatricians' share of young children has not grown fast enough to offset an increase in the pediatrician population. Continued growth of the pediatric practice may depend on developing effective marketing strategies and providing more primary care to the adolescent population.

(AJDC. 1989;143:924-928)

Author Affiliations
From Ross Laboratories, Columbus, Ohio.

Footnotes
Accepted for publication January 8, 1989.

Reprint requests to Marketing Research, Ross Laboratories, 625 Cleveland Ave, Columbus, OH 43216 (Mr Martinez).

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