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Reaching the Hard to Reach

Paul J. Hletko, MD; Stanley S. Robin, PhD; Jana D. Hletko; Michelle Stone, MS

Am J Dis Child. 1987;141(12):1301-1304.

Abstract
• We crafted an interactive video infant safety seat (ISS) education program for presentation to postpartum mothers. This program was designed to reach all socio-economic groups with the message that consistent, correct ISS use is important. The program was further designed to be physically portable, versatile, and affordable and to narrow previously observed differences in correct ISS use between groups of high and low socioeconomic status exposed to the same educational message. Observed ISS use at an examination after four months confirmed the utility of this program in meeting the experimental goals. While also reaching other program goals, the interactive video program (64.6% correct use) was found to be at least as effective as a control education program (63.9% correct use).

(AJDC 1987;141:1301-1304)

Author Affiliations
From the Borgess Pediatric Center (Dr Hletko) and the Borgess Fitness Center (Ms Hletko), Borgess Medical Center, and the Department of Sociology, Western Michigan University (Dr Robin), Kalamazoo; and the Department of Sociology, St Cloud (Minn) State University (Ms Stone).

Footnotes
Accepted for publication June 8, 1987.

The opinions, findings, and conclusions expressed in this article are the authors' and do not necessarily reflect those of the Michigan Office of Highway Safety or the US Department of Transportation.

Reprint requests to Borgess Medical Center, 1521 Gull Rd, Kalamazoo, MI 49001 (Dr Hletko).

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